SHANTHI — Handcrafted Footwear Brand Identity
A premium brand identity for SHANTHI, a handmade footwear business, combining a distinctive logo with warm colours, packaging concepts, and coordinated social media designs.
- Client / concept
- SHANTHI Slippers and Shoes
- Industry
- Fashion and Handcrafted Footwear
- Services
- Logo Design, Visual Identity Design, Colour Palette Development, Packaging Concept Design, Social Media Design, Art Direction
- Tools
- Adobeillustrator, ChatGPT Image Generation
The idea and visual direction.
SHANTHI is a newly established business creating handmade custom shoes and slippers. The project focused on presenting its personal craftsmanship through a refined visual identity suited to its premium ambitions.
Design challenge
Create a premium identity for a small, newly established footwear business while retaining the warmth and personal attention associated with handmade products. The design needed to connect shoes and slippers under one recognisable brand and work across packaging, product markings, and social media.
Design approach
The paired-sandal logo creates a direct connection to the brand’s products, while the tall lettering gives SHANTHI a distinctive presence. Deep espresso brown establishes the main colour, warm ivory provides space and contrast, and antique gold adds a restrained decorative accent. The full logo anchors packaging and larger layouts, while the SHANTHI wordmark provides a simpler option for small product markings. The line “Handcrafted. Made for you.” connects the visual identity to the business’s custom footwear offering. Consistent colours, typography treatments, and product imagery bring the packaging and social media concepts together.
Color, typography
and consistency.
Every element should work as part of one recognizable visual language.
Color palette
#281C17#F4EEE3#B49A65Typography
Selected deliverables
- Primary Logo
- Brand Colour Palette
- Packaging Presentation
- Shoe Box Concept
- Dust Bag Concept
- Hang Tag Concept
- Thank-You Card Concept
- Footbed Branding Concept
- Profile Image Concept
- Facebook Cover Concept
- Three Feed Post Concepts
- Two Story Concepts
See the system in use.
Final outcome.
The project established a cohesive visual direction for SHANTHI and demonstrated how the identity could extend across physical packaging and social media. The resulting presentation provides a foundation for developing production artwork and launch content.